Frank's Live Bait and Tackle

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OPENING DAY HOURS: Friday 7am - 9pm, Saturday 5am - 7pm Sunday 6am-4pm

SPRING Special: Buy any reel over $60.00 and receive Free Shipping enter coupon code "Freeship" at checkout!

Frank's Live Bait was first opened in 1950, in Marlborough, CT. It was, and is, a family run operation. Frank Planeta began by supplying local area trout fishermen and over the years has branched out to include deep sea fishing. The store motto has always been "They are not customers, they are friends."

Today we see the young fisherman from yesteryear bringing in their grandchildren! We still believe in traditional service, and that applies to online services as well as in the store.

If you are in the neighborhood, stop in and share some stories, have a cup of coffee and browse around to see what's new! 

Sea Bass and Porgies

Sea Bass and Porgies

Bait: Live and Frozen


  • Meal Worms

  • Nightcrawlers

  • Dillies

  • Baby Crawlers

  • Pins

  • Small, Medium, Large Shiners


  • Live Eels

  • Frozen Bunker 

  • Mackerel

  • Herring

  • Local Squid (whole and Strips)

  • Clams

  • Finger Mullet

  • Smelt



We offer a full line of freshwater and saltwater tackle, from line to hooks; weights, lures, rods and reels. We also custom make our own Fluke Rigs and Striper Tubes. 

Some of the brands we carry include Montauk, Rapala, PENN, Okuma, Shimano, Fenwick, Berkley, just to list a few.


Rod Repair and Reel Repair

We can put line on your reels!